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Your AI content is dragging your whole site down. We clean it up.

You used AI to scale your content, or ran your SEO on vibes. Then a Helpful Content re-score, a scaled-content-abuse action, or a core update buried you, the new pages and the good ones with them. We audit every URL, prune and rewrite what is hurting you, and rebuild the authority Google trusts. You keep the diagnosis either way.

Get a free diagnosis How the cleanup works
Helpful Content recoveryScaled content abuseContent pruningIndex cleanup
First, the good news

AI didn't tank your site. Bad AI content did.

Google has never penalised content for being written by AI. It said so plainly in February 2023: using automation to create unoriginal, low-value content at scale to game rankings is what breaks the rules — not the tool that wrote it. Studies since have found roughly 86.5% of top-ranking pages use some AI. So this is fixable.

What buried you is unhelpful AI content: thin pages, near-duplicates, and volume published faster than it could be made genuinely useful. Google's Helpful Content system re-scored your whole site because of it. The cleanup is not "delete everything and start over" — it is finding the pages pulling you down and dealing with each one correctly.

What actually happened to you

In March 2024 Google folded the Helpful Content system into its core ranking algorithm and added a scaled content abuse spam policy. Since then, sites that mass-produced AI pages have been re-scored sitewide — one weak batch can drag down pages that were ranking fine. That is why your good content dropped too.

This is for you if

Any of this sound familiar?

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You published AI content at scale, then traffic slid

A batch of AI-written pages went live, and the whole site started sinking — not just the new pages. That is the Helpful Content system re-scoring your site sitewide.

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Pages stuck on "Crawled — currently not indexed"

Google crawls your AI pages and declines to index them. It has judged them low-value. Index bloat like this drags down the pages you care about.

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You got a "scaled content abuse" manual action

Search Console flagged large amounts of unoriginal content. This is enforceable and specific — and it is recoverable with the right cleanup and reconsideration.

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Rankings dropped on a core or Helpful Content date

Your traffic graph has a cliff that lines up with a Google update. The content that felt productive to publish became the liability that sank you.

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You ran your SEO on vibes

You let ChatGPT or an AI SEO tool pick keywords, write pages and suggest fixes, and shipped it without checking. Vibe SEO fails the same way every time: thin pages at scale and changes nobody verified.

How the cleanup works

Audit → clean → rebuild.

01

Audit

Score every URL: clicks, impressions, index status, keyword overlap, real usefulness. We find the exact pages dragging the site down.

02

Decide

Each page gets a verdict — prune, rewrite, or consolidate. No blanket deletes, no guesswork.

03

Rebuild

Restore topical authority with semantic internal linking — the lever that grew 33K clicks with no new backlinks.

04

Reindex

Get the survivors recrawled and monitor the recovery across Google and the AI answer engines.

The hard part

Prune, rewrite, or keep?

This is where recovery is won or lost. Delete too much and you lose pages that were nearly there; keep too much and the quality signal never lifts. We make the call page by page, on data — not vibes.

✕

Prune

Zero clicks, not indexed, no unique angle. Removed or redirected so it stops dragging the site's quality score down.

↻

Rewrite

Real topic, weak execution. Rebuilt with first-hand substance, structure, and the expertise Google looks for.

⌿

Consolidate

Five thin pages competing for one query, merged into one page that actually deserves to rank.

✓

Keep

Genuinely useful and performing. Left alone, and used as the anchor the rebuilt internal links flow into.

Proof it works

A site rebuilt on this method grew from a standing start to 33,000 clicks in 6 months with only 6 referring domains — no link building, no guest posts, pure content structure and internal linking. Recovery is the same move, run in reverse: strip the drag, rebuild the authority.

Receipts

Structure recovers traffic.

Internal linking
33K
Clicks in 6 months · 6 ref domains
No link building. Pure semantic internal-linking structure grew 33K clicks in 6 months — the exact authority-rebuild we run after a cleanup.
AI done right
138
Clicks in 7 days · AI-cited
One well-structured AI-assisted article pulled 138 clicks in 7 days and was cited by AI engines including Claude. AI content works — when it earns its place.
Detection
0.2%
AI-detection score, single prompt
We know exactly what "unhelpful AI" looks like to a machine — and how to rebuild content that reads as genuine expertise instead.
Cleanup FAQ

The questions everyone asks.

Will I have to delete all my AI content?+
No. Most of it can usually be fixed rather than deleted. We prune the pages beyond saving, rewrite the ones with a real reason to exist, and consolidate thin overlapping pages into stronger ones. Deleting everything is rarely right — and often loses pages that were close to working.
Is AI content against Google's rules?+
No. Google confirmed in February 2023 that AI-generated content is fine — what violates policy is using automation to produce unoriginal, low-value content at scale to manipulate rankings. About 86.5% of top-ranking pages use some AI. You were not buried for using AI. You were buried for unhelpful AI content.
How do you decide what to prune, rewrite, or keep?+
Every URL is scored on real signals: impressions and clicks, whether Google indexed it, keyword overlap with your other pages, and genuine usefulness. Dead weight gets pruned or redirected, salvageable pages get rewritten to earn their place, and the rest gets consolidated so the site reads as an expert resource, not a content farm.
How long until traffic comes back?+
Honestly, it is not fast. The Helpful Content system is now part of the core algorithm, so recovery tracks with Google re-evaluating your whole site: usually weeks for indexing fixes, and several months of clean signals for a sitewide quality recovery. We give you a realistic range after the diagnosis, never a promise.
What does the cleanup cost?+
The diagnosis is free and yours to keep. The cleanup is scoped to the size of the problem — a 40-page site is very different from a 4,000-page one — and we quote only after we know exactly what we are dealing with.
Stop the bleeding

Find out how much can be saved.

Send your site and what happened after you published the AI content. We'll tell you what's dragging you down, what's salvageable, and whether we can help. Free, and yours to keep.

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